So you think you want to start your own real estate company. You have the money and the strategic planning so it sounds all good, right? Wrong, to survive in this market in this day and age you'll want great visibility and reach so consumers can find your services.
A newer and well recognized brand in this industry is Redfin, who primarily focuses on using online resources to make them visible and reachable. Their cutting-edge tactics of using the web to conduct their services and lower the cost of listing for the customer have made their growth exponential since entering the market.
Social Media
Redfin is maximizing all the social platforms it can, with the links attached in their website!
Their Instagram has 25k follower and they actively post each week! Their Instagram posts show off the product and company lifestyle, painting an overall brand visual.
Redfin uses Pinterest to give helpful tips in for home buyers sellers, which creates an engagement with their consumers. With an active 22k monthly followers, Redfin is keeping their target audience engaged. From tips on how to organize your closet, redo your bathroom and making your kitchen looking delicious!
Next is their Twitter with 50k followers that is primarily used to send out their content and retweet secondary content that aligns with their brand purpose.
Facebook is Redfin's largest platform with 408k likes and 407k followers to their page.
Post Frequency
When looking through Redfin's social media, you'll find that the brand posts on a daily basis, sometimes multiple times in one day. However, on the weekends, they seem to respect their follower base of consumers and take a break on high post frequency.
They also end most of their content with how they can help their consumers safe money compared to their competitors which is huge benefit.
Effectiveness
Redfin has an effective reach and visibility by it's consumers, maximizing it's Facebook page. When looking at a great company to follow with best practices this is the one!
So for your takeaway, when looking to go into the real estate industry, make sure you have an engaging out reach that is consistent and relevant to your consumers and soon to be follower base.
For more, check out their website
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